The RPR results-that-matter approach comes from developing solid PR strategy. We integrate well with broader management initiatives including human resources, operations and legal as well as marketing programs that have branding, search engine optimization, social media, Web site development, advertising and a variety of other aspects.
The current situation. What opportunities or challenges is your organization facing right now? What positive and negative forces are in place? Who is involved (internally and externally) and how are they affected?
The desired result. What is the desired result? Who must the PR strategy and program reach, respond to or influence (internally and externally)? What does each audience need to do in order to achieve the desired result?
Words and action. Will the organization be putting changes in place in order to achieve the desired result? What are the key messages? What is the best way to communicate these? What are the roles of the PR firm and the client’s organization? How would you like to work together? What is the timeline for achieving the desired result? What is the budget for the program?
Results and evaluation. By knowing what you wish to accomplish, we can monitor and adjust the program accordingly. How we’ll be able determine and measure success. What are the results that matter?
Please note: Just as Rome wasn’t built in a day, neither are PR successes. An effective public relations strategy is an ongoing process of reach and frequency. In general, we recommend a six- to 12-month program to allow for progress and results.